LG Signature OLED TV R with roll-up display showcased at CES 2019

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The new Smart rollable TV is named as LG Signature OLED TV R (model 65R9). It offers users three modes - Full View, Line View and Zero View.

Then, when the screen is needed, it rolls out of the cabinet to provide a superthin 65-inch 4K HDR OLED panel with the speaker system turning to TV duties.

The TV consists of a large base stand which represents the audio system as well as the innards into which the actual OLED panel can roll itself down into. In this Live mode, it has a dashboard consisting of Clock, Frame, Mood, Music and Home. But even the most advanced models still turn into an ugly, dead surface when you're not using them.

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"We will set prices based on how much consumers are willing to pay for the rollable TV, rather than seeking profits", he added.

The company also showed off its new home brewing beer system for the first time, having first announced it a year ago. "The panel is of 65" dimensions - we now don't have any more information about the technical specifcations of the panel, other than it is seemingly powered by LG's newly announced second generation Alpha9 SoC.

Perhaps the bigger news is its 2019 LG TVs' built-in support for AirPlay 2.

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LG's has unveiled a new TV which can be rolled up to store away or viewed at a range of angles.

This isn't a TV that you're going to rush out and buy, but if you've got enough money or want the high-end boutique styling of this display (as there is none, it's all in a box) then it has a market. LG pitches this as ideal for action movies and sports, although it should also be ideal for gaming where the slightest bit of unintended blur can spoil the experience.

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