New software cracking down on Netflix accounting sharing

Netflix password sharing could be a thing of the past

New software unveiled at the Consumer Electronics Show in Las Vegas could monitor and eliminate account sharing, according to FOX News. It's there when you need it. but it might not be there for much longer. The software can determine if users are watching video at their home or if they've shared it with someone outside the home.

The system uses machine learning to analyse account activity and recognise unusual patterns, such as account details being used in two locations within similar time periods. Real-time dashboards will display any abnormal activity detected including alerts and trend analysis.

Recent research from Magid found that roughly a quarter of millennials share their username and password for video streaming services with friends. The technology, it says, "combats the rapid rise in account sharing between friends and families, turning it instead into a new revenue-generating opportunity for operators".

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Another form of password sharing, however, exists and this is detrimental to streaming service companies.

The service dubbed Credentials Sharing Insights will keep a check on casual password sharing as well as criminal enterprises who want to mint money by reselling Pay TV login credentials. Software company Synamedia says it can help providers target those who have gotten a little too comfortable giving out their passwords to friends and family. In an interview with Variety, Synamedia's CEO said, "The way you secure OTT is evolving". "Passwords are easy to share", said the CEO.

A new tech system means people sharing Netflix passwords could soon be a thing of the past.

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But in many cases, users will be urged to upgrade a more expensive multi-user subscription.

Normal streaming provider accounts when shared, bring down the individual subscriber fees and hence users have to pay substantially less to watch say a Netflix original.

Available as a cloud or on-premise offering, Synamedia Credentials Sharing Insight is already in trials with a number of pay-TV operators.

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